Introducing

DriverFirst™

Uptime isn't only about building trucks that stay on the road. It's about building trucks that drivers want to drive.

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DriverFirst

Our Philosophy Who We Are What We've Heard What we are doing
DriverFirst Philosophy
Denny Mooney
Senior Vice President of Global Product Development
“DriverFirst is all about making our trucks the trucks drivers ‘want’ to drive. It’s reliability, placement of controls, comfort, ease of use, and a great quiet ride that’s fun to drive.”
Steve Gilligan
Vice President, Product Marketing
“DriverFirst is our constant reminder to focus on identifying and improving upon the product attributes that matter most to our customers.”
Sandeep Premkumar
Senior Technical Specialist
Ergonomics and Driver Accommodation
“DriverFirst is about improving productivity, efficiency and comfort by fitting the truck to the driver. It’s what we call a user-centric approach to product development. We design trucks that drivers want to drive by better understanding the different types of drivers, their capabilities and preferences.”
Chris Ito
Director, Industrial Design
“DriverFirst is being proactive and innovative to address the changing requirements of our marketplace and to consistently provide our customers with the best product solutions to address uptime, safety and driver retention.”
We're Listening To Driver Feedback
To build trucks with drivers in mind, we have to first understand what’s on their minds. Here are just a few things we’ve heard from recent driver clinics.

Chart your trip ahead of time, and try to stay in a rest stop over a truck stop. they're easier to pull in and out of so there's much less chance of an accident.
Jeff Bauer Jeff Bauer, Owner-Operator

The secret to eating better while on the road, is cooking as many meals as you can in your truck ... whatever you do, avoid the buffet!
Bob Huabrick Bob Haubrick, Owner-Operator
Brian H.
Greg C

Take care of your equipment and it will take care of you in return
Dennis Small, Company Driver
Troy and Kenneth
And Putting Ideas Into Action
Enhancing Safety

First and foremost, a truck has to be safe to operate and trusted to perform. That’s why we’re delivering features and innovations that make driver safety a top priority.

  • Increasing safety with RollTek seats
  • First to market with Bendix® Wingman® Fusion™ collision mitigation
  • Improving forward visibility
  • Enhancing visibility with LED headlights
Improving Comfort

If you’re not comfortable in the truck, you’re not comfortable on the road. So we’ve put a strong focus on ergonomics and features that support a driver’s needs and wants.

  • Low noise vibration and harshness with the N13 engine
  • Industry-leading ride
  • Studying physical needs of drivers
Optimizing Productivity

Raising performance on the job means finding ways to improve the job with technologies and ideas that save time and money while increasing productivity.

  • Industry-leading remote diagnostics with OnCommand™ Connection
  • First to market with over-the-air programming
  • Improving serviceability
Creating Efficiency

From improving fuel economy to designing more intuitive displays, we’re engineering ways to generate efficiencies in both vehicle and driver performance.

  • Class-leading aerodynamics with ProStar®
  • Predictive cruise control
  • Evaluating drivetrain technologies
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